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Oral & Personal Care
✦ Industries we serve

Oral & Personal Care

Tooth friendly sweeteners and humectants for toothpaste, mouthwash, gum and lozenges.

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The market

Oral care has moved from cavity prevention to whole mouth wellness. Sugar free and xylitol based positioning is now expected, and formulators want sweeteners that are stable in high pH, high flavour systems with long shelf lives.

How JJD helps

Xylitol provides recognised dental benefits, erythritol and sorbitol add non cariogenic bulk and humectancy, and sucralose or neotame deliver clean top note sweetness at tiny doses.

Formulation challenges
  • ✦Sweetness that does not feed oral bacteria
  • ✦Stability in alkaline, high flavour and surfactant systems
  • ✦Humectancy and moisture retention in pastes
  • ✦Clean, fast onset sweetness without aftertaste
Typical applications
Toothpaste and gelsMouthwash and rinsesBreath fresheners and stripsSugar free gumThroat lozengesLip careDenture care productsKids oral careCosmetic humectants and creamsOral care for pets
Recommended ingredients
XY
Xylitol
Sugar Reduction
ER
Erythritol
Sugar Reduction
Sucralose
Sucralose
Sugar Reduction
Neotame
Neotame
Sugar Reduction
IS
Isomalt
Sugar Reduction

Building a oral & personal care product?

Bring us the brief. We map it to ingredients we stock in India, with dosages, documentation and samples.

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