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Functional Foods
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Functional Foods

Everyday foods that quietly do more: fibre fortified, protein enriched and biotic supported without changing the eating experience.

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The market

Functional food is the mass market end of wellness. Cereals, bars, breads and spreads increasingly carry fibre, protein and gut health claims, and the winning products are the ones where consumers cannot tell anything has been added.

How JJD helps

FibreDEX® polydextrose and resistant dextrin are neutral in taste and clear in solution, so fibre claims come free of compromise. Our plant protein and biotic range completes the functional toolkit.

Formulation challenges
  • ✦Reaching a source of fibre or high fibre claim without texture change
  • ✦Protein fortification without chalkiness or off notes
  • ✦Reducing sugar while keeping binding and chew in bars
  • ✦Keeping biotic actives viable through baking and storage
Typical applications
Cereal and granolaProtein and snack barsFibre fortified breadHigh protein snacks and puffsSpreads and nut buttersMeal replacementsFunctional and prebiotic snacksSugar free dessertsOats, muesli and porridge mixesSoups and ready mealsFortified atta and floursPlant based meat and dairy alternatives
Recommended ingredients

Building a functional foods product?

Bring us the brief. We map it to ingredients we stock in India, with dosages, documentation and samples.

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